Shoe Doctor

Opportunity

Shoe Doctor, an Australian brand stocked in over 300 stores nationwide, needed a complete refresh of their packaging suite. The goal was to modernise the range, ensure ARL compliance, and create a consistent shelf presence across multiple product categories — from sports footbeds to gel cushions. We delivered a cohesive, eco-conscious design system that balanced retail appeal with practical clarity, helping Shoe Doctor strengthen its presence in Australia’s largest retailers.